I bounce back

 

Adidas

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In the UK 57% of young women are victims of bullying.

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Tennis increases their self worth and mental toughness.

 

Through tennis, we invite girls to bounce back to negative experiences.

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LAUNCH EVENT

 

A week before the Wimbledon Championship launch, Adidas will reach all girls 13-17 in schools.

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An inspirational talk about bullying will be held by young female tennis players and Adidas ambassadors.

 

PE teachers will hand girls pink balls, to write their feelings on them.

 

The balls will be hit to empower the I bounce back movement.

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Adidas Tennis Camp will be available to all girls 13-17 in London and run through summer.

AMBIENT

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The balls will be collected and moved around London.

The display will raise awareness on the scale of bullying and remind girls to bounce back.

SPONSORSHIP AND PR

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Female athletes will hit their first serve of the Wimbledon Championships using one of those written balls, with the entire world watching.

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The fight against bullying had a mediatic exposure on media and opened a conversation about the issue.

SOCIAL MEDIA

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The hashtag #IBounceBack will be available for girls to fight on social media against bullying posts and help to trace negative behaviours.

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