Creativity and strategic thinking
at the service of good.
Only the tastiest have a name
Albert Bartlett
In Scotland, few people know Albert Bartlett's brand.
In supermarkets, consumers can find either Albert Bartlett or unbranded potatoes.
Albert Bartlett is the only potato with a name. The rest are just potatoes without a name.
Posters.
Radio Commercial
Therapist: So, tell me, how are you feeling today?
Potato voice: I don't know doctor, I feel like I don't know who I am anymore. I get lost in the crowd. I am just like the others, having breakdowns constantly.
Therapist: What do you mean?
Potato voice: I don't feel special. No one even looks out for me. I don't even have a name.
Therapist: hmm, what do you see when you look in the mirror?
Potato voice: Just an anonymous potato...(crying)
Albert Bartlett. Only the tastiest have a name.
A sustainable solution as an alternative to plastic bags: stickers will identify Bartlett potatoes, increasing the brand recognition of the only potato with a name.
