Creativity and strategic thinking
at the service of good.
Campaign: Only the tastiest have a name
Brand: Albert Bartlett
In Scotland, few people know Albert Bartlett's brand.
Nevertheless, in Scottish supermarkets, consumers can find either Albert Bartlett or unbranded potatoes.
We raised awareness and recall claiming that Albert Bartlett is the only potato with a name. The rest are just potatoes without a name.
Posters.
Radio Commercial
Therapist: So, tell me, how are you feeling today?
Potato voice: I don't know doctor, I feel like I don't know who I am anymore. I get lost in the crowd. I am just like the others, having breakdowns constantly.
Therapist: What do you mean?
Potato voice: I don't feel special. No one even looks out for me. I don't even have a name.
Therapist: hmm, what do you see when you look in the mirror?
Potato voice: Just an anonymous potato...(crying)
Albert Bartlett. Only the tastiest have a name.
A sustainable solution as an alternative to plastic bags: stickers will identify Bartlett potatoes, increasing the brand recognition of the only potato with a name.
