Claudia Rinaldi

Only the tastiest have a name

Albert Bartlett

In Scotland, few people know Albert Bartlett's brand.

In supermarkets, consumers can find either Albert Bartlett or unbranded potatoes.

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Albert Bartlett is the only potato with a name. The rest are just potatoes without a name.

Posters. 

Radio Commercial

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Therapist: So, tell me, how are you feeling today?

Potato voice: I don't know doctor, I feel like I don't know who I am anymore. I get lost in the crowd. I am just like the others, having breakdowns constantly.

Therapist: What do you mean?

Potato voice: I don't feel special. No one even looks out for me. I don't even have a name.

Therapist: hmm, what do you see when you look in the mirror?

Potato voice: Just an anonymous potato...(crying)

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Albert Bartlett. Only the tastiest have a name.

A sustainable solution as an alternative to plastic bags:  stickers will identify Bartlett potatoes, increasing the brand recognition of the only potato with a name.