Campaign: Royal Escapes
Brand: Historic Royal Palaces
There's a little stream of young people on royal grounds and few donations.
Royal Palaces are not the priority for Gen Z and Y, but they are more willing to give their money when feel they are getting something for their contribution.
We helped HRP to feed Gen Zers' passion for playing games with Escape Rooms on Royal grouds!
A pop-up space was built on the grounds of palaces, replicating the style and era of each story & palace.
Teams that escaped on time, got a discount voucher of 15% off the tour ticket of any of the sites of HRP.
At the end of this limited pop-up experience the team that escaped with the best time, got rewarded with a HRP membership.
The initiative increased visits with new visitors onsight and generated interest towards royal palaces, social traffic as well as increased donations.