Creativity and strategic thinking
at the service of good.
Royal Escapes
x Historic Royal Palaces
Problem
There's a little stream of young people on royal grounds and few donations.
Insight
Royal Palaces are not the priority for Gen Z and Y, but they are more willing to give their money when feel they are getting something for their contribution.
Solution
Feed their passion for playing games with Escape Rooms on Royal grouds!
PRESS
OUTDOOR
AMBIENT
People who go on the HRP tours, have the chance to get a 15% discount on the Escape Rooms by collecting “hidden” QR codes during their tour on a digital “loyalty card” when all of their stamps are collected.
SOCIAL MEDIA
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