Claudia Rinaldi

There's a little stream of young people on royal grounds and few donations.

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Royal Palaces are not the priority for Gen Z and Y, but they are more willing to give their money when feel they are getting something for their contribution.

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We helped HRP to feed Gen Zers' passion for playing games with Escape Rooms on Royal grouds!

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A pop-up space was built on the grounds of palaces, replicating the style and era of each story & palace.

Teams that escaped on time, got a discount voucher of 15% off the tour ticket of any of the sites of HRP.

At the end of this limited pop-up experience the team that escaped with the best time, got rewarded with a HRP membership.
The initiative increased visits with new visitors onsight and generated interest towards royal palaces, social traffic as well as increased donations.

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