Claudia Rinaldi

Fit made fun.

Goals

PROBLEM: Get more women play five a side football on Goal's pitches.

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INSIGHT: Many women choose the gym as the only way to get fit, and it can get boring.

IDEA: Escape the boredom of trending exercises and play football.

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Poster

The TV commercial was implemented by a flashmob in Glasgow city centre, where women rolled out their mats and started to play football.