Fit made fun.

Goals

 

PROBLEM: Get more women play five a side football on Goal's pitches.

INSIGHT: Many women choose the gym as the only way to get fit, and it can get boring.

 

IDEA: Escape the boredom of trending exercises and play football.

Poster

The TV commercial was implemented by a flashmob in Glasgow city centre, where women rolled out their mats and started to play football.