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Campaign: Unlock the power of words
English is the most important language for students, after their own mother tongue. They use it in many different contexts, both in and out of education. They even incorporate English words whilst speaking in their own language.
Many languages risk alienation and many powerful words risk being disused.
That’s why we decided to remind students of the power of words, unveiling the great meanings of many terms they regularly ignore.
And we made it possible through a partnership with a go-to brand for our target audience: IKEA. Students won’t ever again look at a “Drömmare” and see just a mirror, and a “Gladelig” won’t be just a mug anymore!
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