Fit made fun.

Goals

 

Goals wanted to get more women to play five a side football on their pitches.

Many women choose the gym as the only way to get fit, and it can get boring.

Escape the boredom of trending exercises and play football.

goals poster 3.jpg

Posters

The TV commercial was implemented by a flashmob in Glasgow city centre, where women rolled out their mats and started to play football.