Rebuild the World

Client: Lego

Teenagers tend to not have an avid interest in physical Lego products.


Instead, they are taking a much larger interest than previous generations in the issues that plague the world today.

Lego empowers teenagers to be active citizens introducing "Rebuild the World", the new feature of Lego Ideas Platform.

Monthly caused announced on Lego Ideas.

Monthly caused announced on Lego Ideas.

poster slide.png
MarieCurie rebuild the world.jpg
savethechildren rebuild the world.jpg

Lego-inspired posters will feature builds of the logo of the supported institution.

promo website.png

Lego builds will feature the monthly cause. QR codes will direct to the new section of Lego Ideas.

Animated extension.

Rebuild the World filter.