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Creativity and strategic thinking
at the service of good.
Campaign: Rebuild the World
Brand: Lego
How can Lego make teenagers fall in love again with their products?
Lego enables them to be active citizens to help associations through the power of creativity.

Monthly caused announced on Lego Ideas.
Monthly caused announced on Lego Ideas.



Lego-inspired posters will feature builds of the logo of the supported institution.

Lego builds will feature the monthly cause. QR codes will direct to the new section of Lego Ideas.

Animated extension.

Rebuild the World filter.
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