Victory in your pocket

x Udinese Football Club


Hundreds of disposable glasses of beer are wasted every Sunday at the Dacia Arena.


Sustainability can be the next challenge to winning over other teams



Udinese Football club introduces the foldable cup with an integrated seasonal ticket.


Seasonal supporters will scan their pocket-size cups to enter the stadium.

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Every drink poured will be accounted for on the personal card. 

Supporters will be entitled to get a free drink for every 20 cups saved.


To motivate the hosted team supporters, there will be a reusable and foldable unbranded cup to purchase, that will be counted too, to measure their contribution and create an ethical competition among supporters.


At the end of the match, the total amount of disposable cups saved will be shown on the big screen.

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