Game against plastic in your pocket
Udinese Football Club
Hundreds of disposable glasses of beer are wasted every Sunday at the Dacia Arena.
Udinese Football club introduces the foldable cup with integrated seasonal ticket.
Seasonal supporters will scan their pocket size cup to enter the stadium.
Every drink poured will be accounted on the personal card.
Supporters will be entitled to get a free drink every 20 cups saved.
To motivate the hosted team supporters, there will be a reusable and foldable unbranded cup to purchase, that will be counted too, to measure their contribution and create an ethical competition among supporters.
At the end of the match, the total amount of disposable cup saved will be showed on the big screen.