The Unlabelled Price

Good On You

Fast fashion has a hidden price the customer doesn't pay for.

Good On You" rates brands on their impact on people, the planet, and animals.

 

A fake pop-up store on the high street will unveil what's behind the cheap prices of fast fashion.

POP-UP STORE: DEDICATED SPACES

Dedicated areas of the pop-up store: the consequences on labour, resources and environment.

Made in
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VIRTUAL STORE

Banners on social media will target fast fashion customers. Advertising cheap garments of a fictional new brand, the banner will lead to a virtual visit of the pop-up store replica.  The final call to action will redirect to "Good on you" website.