The Unlabelled Price
Good On You
Fast fashion has a hidden price the customer doesn't pay for.
Good On You" rates brands on their impact on people, the planet, and animals.
A fake pop-up store on the high street will unveil what's behind the cheap prices of fast fashion.
POP-UP STORE: DEDICATED SPACES
Dedicated areas of the pop-up store: the consequences on labour, resources and environment.
Banners on social media will target fast fashion customers. Advertising cheap garments of a fictional new brand, the banner will lead to a virtual visit of the pop-up store replica. The final call to action will redirect to "Good on you" website.